A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.

Value Proposition
Value proposition
Value proposition
HR Value Proposition (Hardcover)
HR -- The Value Proposition
Emerging value propositions for m-commerce
The HR Value Proposition : The next agenda for HR
Value Proposition Design: How to Create Products and Services Customers Want
The Blended Value Proposition: Integrating Social and Financial Returns
From the Vendor's Perspective: Exploring the Value Proposition in Information Technology Outsourcing