Boosterism is the act of "boosting"(or promoting) a town, city, or organization, with the goal of improving public perception of it. Boosting can be as simple as "talking up"the entity at a party or as elaborate as establishing a visitors' bureau.

Boosterism
Small States and Cyberboosterism
Policy Boosterism, Policy Mobilities, and the Extrospective City
Urban imagineers: Boosterism and the representation of cities
The Olympic spirit and civic boosterism: the Sydney 2000 Olympics.
Constructing Free Trade: From Manchester Boosterism to Global Management
Free trade: the very idea! From Manchester boosterism to global management
Mega‐events, Urban Boosterism and Growth Strategies: An Analysis of the Objectives and Legitimations of the Cape Town 2004 Olympic ...
Civic boosterism in the politics of local economic development — 'institutional positions' and 'strategic orientations' in the cons...
The local politics of the global countryside: boosterism, aspirational ruralism and the contested reconstitution of Queenstown, New ...